Coventry Council Child Services
We worked closely with the Children’s Services Improvement Team at Coventry Council to create a call to action to social workers as part of a recruitment initiative.
The key to a successful video was to connect with the audience on an emotional level, appealing to their desire to make a difference, while also presenting the career benefits and opportunities available.
We scripted a heartfelt narrative and set the action in a worn doll’s house, which not only amplified the sense of damage and innocence, but also allowed us to convey the experiences of the child and family in a semi abstract way, and without age or racial cues.
The result is an engaging and emotive video which has drawn attention for both its powerful message and unique style.




