The film builds to reveal the contents of the iconic Links jewellery box. Inside we glimpse a dazzling piece of jewellery that defines the new Splendour range, before we close with the tagline ‘Magic Unwrapped’.
We created a custom edit and mix of a stock music track to bring an additional layer of magic, anticipation and a warm Christmassy feeling, populated with light sound effects to bring the visuals to life.
The film was brilliantly received by the Links marketing team and deployed in-store to raise customer awareness of the new range. We supported the campaign further by creating static graphics for in-store displays, using a combination of photorealistic 3D rendering and product photography.
With the high quality, high definition film in place and ready for retail deployment, the Links team saw the opportunity to generate an even greater return on investment by also using the film as a television commercial. We conformed the video for broadcast and created multiple cut down versions to feature across Europe and in Hong Kong in the run up to Christmas.