We cast our acting family and recruited a large cast of extras, then arranged early morning shoots to capture the shots we needed. Every element was meticulously planned, with thorough storyboarding and 3D previsualisation, moving from in-park filming to a green screen studio and back, using multiple camera crews over just two days, with zero interruption to the park.
Back in the studio, we created the CGI assets and scenes and composited this together with the live action to create the final result. We produced a bespoke audio track with the talented team at Echoic and voice over was provided by Marc Silk.
Paultons are delighted with the response to the ad, which is being shown on TV, Sky Adsmart, in cinemas and online.