Polly – Bears

It’s a shocking statistic, but every 22 minutes a child loses a parent they depend on. We wrote and created this bittersweet story for ‘Polly’ – life insurance for Mums. 

The animation tells the story of a tragedy that befalls a family of bears, with the only saving grace being that thanks to Polly, they had prepared for the worst.  

  • Concept Development
  • Script Writing
  • Storyboarding
  • Character Design
  • Style Development
  • Animation

  • Audio Production

To create a warm and touching feel to the ad, we created this one using multi-layered hand-drawn illustrations, and produced a bespoke musical soundtrack to capture the changing moods of the story. 

The resulting animation is a heartfelt tale that stands out from the typical format and motivates the audience to take action.

We created a variety of edits for social channels with variations in VO to suit target markets.

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