Shell – Forging a Lower Carbon Future

Shell is leading the charge to decarbonise the steel industry, and we were excited to help bring this important mission to life. In this stylish and vibrant vector graphic animation, we break down the steps Shell and the wider steel industry are taking to shape a greener future — not just for steel, but for energy use as a whole.

Our challenge was to take a wealth of complex data and information and turn it into an engaging, easy-to-understand explainer. We focused on how the industry can move away from coal and adopt cleaner, more sustainable practices to drastically reduce carbon emissions. The animation provides a clear, captivating look at the path toward decarbonised steel, showing the transformative changes needed to build a more sustainable future.