We’ve had the privilege and pleasure of working with Paultons for many years and were thrilled to have the opportunity to develop another TV and social campaign with them, for their exciting new attraction ‘Tornado Springs’.
Tornado Springs is a 1950’s inspired, Route 66 themed attraction with a range of world class coasters. Set in a midwest desert resort town, it features 8 new rides including a spinning coaster, gyro swing ride and a driving school.
We developed the concept for the ad, cast and directed the live action production, as well as creating the VFX and animation.
We also scripted and filmed social content for 10 months of weekly posts to develop the theme and backstory, building up to the opening day.