World Steel – Join the revolution Promo Film

We created this animation for our friends at the fantastic creative agency Mindworks, for their World Steel Association client, to get consumers and the beverage packaging industry to consider steel cans as an option when buying and producing beverages as it is 100% recyclable. The campaign is part of a global recycling revolution, asking people to ‘vote with their mouth and choose steel cans’.  Here we followed Mindworks’ storyboard and art direction, bringing to life the assets provided in a fun and engaging explainer.