Promos

Text is officially dead. Yes, your product has some amazing features, but no, most people won’t want to read about it. A promo can bring a high-level snapshot of your product to your audience in a package that captures your brand and tone of voice. Successful product promos combine key info with eye-catching imagery, motion and audio to bring oodles of sizzle to your steak. Use it to gain interest, then you can break out the spec sheet. 

If you’re running a special offer on a product or service, you need to communicate this in a way that is not only engaging but memorable. Animation and video is vastly more memorable than text alone, and vastly more shareable too. At Rival we’ll craft your promo animation to match your brand or product, and can provide a suite of formats to suit all your marketing channels and platforms.

A well crafted promo video is the perfect vehicle to get across the energy, themes and mood of an upcoming event and to showcase the features and attractions. At Rival we direct Live Action video as well as creating animation and visual effects. Here’s a great example created for Crealy Theme Park’s Halloween Spooktacular, shot on location in the summer. A one day shoot combining simple sets and greenscreen VFX. 

How to make your software product stand out from the crowd? You’ve guessed it – a software promo is what you need! Check out this example for Ambl, a realtime bar and restaurant availability app. It captures their fresh and unique brand style with flair, while simultaneously showcasing their UI and UX features in a clear and concise manner, straight into your eyeballs and earholes. 

Brand Promos are an indispensable asset that just keeps on giving. They can be used as an intro to your business, sent via email or social platforms, or used as an attention grabbing opener in the boardroom or sales presentation. They work equally well at events, as eye candy to draw in potential customers, and a means to get your brand across from a distance. And of course, they’re perfect for the home page or ‘about’ section of your website – providing an engaging overview of who you are and what you’re all about, with exactly your look and feel, and tone of voice. 

With the ability to represent any location, and demonstrate logistics at any scale, animation is the perfect tool to bring your service to life. Whether it’s a high-level snapshot, or a deeper dive into the specifics, animation excels at demonstrating process flows, and is the perfect medium to pull together a range of content under one brand style. A well crafted promo delivers a seamless and flawless presentation every time. 

A seasonally themed promo allows you to capture the spirit of the season and combine it with a brand presentation, product showcase, or offer, to raise awareness and drive sales. Clean and classy, cute and cuddly, or just downright commercial, leave it to us to craft a Christmas* cracker!
*Other seasons, sporting and cultural events also apply.